Spotlight Conversations

Radio marketer Dwight Douglas talks about his book 'True Radio Confessions', why he likes doodling and the (almost) famous DJ Herbie Klotenfelder.

July 12, 2022 Donna Reed Episode 86
Spotlight Conversations
Radio marketer Dwight Douglas talks about his book 'True Radio Confessions', why he likes doodling and the (almost) famous DJ Herbie Klotenfelder.
Show Notes

Dwight Douglas has worked in radio, consulted radio, brought software to radio (Selector anyone?) and now he's written a book about the radio business with 'True Radio Confessions - Sex, Drugs & Rock'n Roll' (available now on Amazon). It's the possibly true (but all names have been changed) fictional story of DJ Sonny Joe McPherson, who takes on a fifty year broadcasting journey filled with - you guessed it - sex, drugs and rock and roll. Dwight talks about his new novel (which by the way has a glossary of terms to help out the non-radio people understand what drives the radio industry), but also discusses his long standing gig with media executive Lee Abrams; a (true) story involving ironing and rocker Bob Seger; why characters like Forrest Gump matter, plus Dwight's take on lessons learned from the deregulation of radio. Whether you're a radio pro or interested in the backstory of radio, join us in the studio!