Houston radio and marketing guru Joe Pogge talks audiences, broadcasting and the truth about campaign formulas.

Settling into the studio today with Houston radio and marketing guru Joe Pogge, creator of Strike Marketing. Joe talks about the 80's morning radio days in Houston (one of his first radio gigs was Marketing Director at The infamous Q Morning Zoo); audiences and great morning radio show formulas; promotion backstories (like that early viral marketing campaign of 1986 involving The Houston Rockets/The LA Lakers game (#sunglasses #JackNicholson). We also discuss the rise of internet radio stations (like Houston Radio Platinum, one of our shared radio station hangouts); his podcast Smokin' Joe's Driving Range;  current charity work with Rebuilding Houston and more.  If you love to hear media stories from a promotional expert, tune in! 

About the Spotlight Conversations podcast:

Tune in as I invite friends inside my cozy linoleum free recording studio to talk about all things media - radio, television, music, film, voiceovers, audiobooks, publishing - if guests are in the spotlight, we're talkin'! Refreshingly unscripted and unusually entertaining, listen in as each guest gets real about their careers in the entertainment biz, from where they started to how it's going. Join us in my swanky studio where drinks are on ice and the conversation starters are music + media - always a deal breaker for the rock and roll homemaker!

New episodes every other Tuesday.

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A very special thank you to friends who helped bring my Spotlight Conversations podcast together and especially for their continued support:

Booth Announcer: Joe Szymanski ('Joe The Voice Guy')
Theme Song Composer: Mark Sparrow, SongBird Studios
Affiliated Stations:
Radio Free Raleigh
Houston Radio Platinum