Spotlight Conversations

Houston radio and marketing guru Joe Pogge talks audiences, broadcasting and the truth about campaign formulas.

January 20, 2022 Donna Reed Episode 73
Spotlight Conversations
Houston radio and marketing guru Joe Pogge talks audiences, broadcasting and the truth about campaign formulas.
Show Notes

Settling into the studio today with Houston radio and marketing guru Joe Pogge, creator of Strike Marketing. Joe talks about the 80's morning radio days in Houston (one of his first radio gigs was Marketing Director at The infamous Q Morning Zoo); audiences and great morning radio show formulas; promotion backstories (like that early viral marketing campaign of 1986 involving The Houston Rockets/The LA Lakers game (#sunglasses #JackNicholson). We also discuss the rise of internet radio stations (like Houston Radio Platinum, one of our shared radio station hangouts); his podcast Smokin' Joe's Driving Range;  current charity work with Rebuilding Houston and more.  If you love to hear media stories from a promotional expert, tune in! 


About the Spotlight Conversations podcast:

Join me as I invite friends inside my cozy linoleum free recording studio to talk all about media. Could be radio, television, audiobooks, music, film, voiceovers - if they've worked in media, we're talkin'! Unscripted and nearly always entertaining, each guest gets real about their careers in the entertainment biz; from where they started to how it's going. Join us in the studio where drinks are always on ice; music + media are the conversation starters. New episodes every other Tuesday. Thanks so much for listening! - Donna

Social media links, website and more
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Behind the scenes:

A very special thank you to friends who helped bring the Spotlight Conversations podcast together:
Booth Announcer: Joe Szymanski ('Joe The Voice Guy')
Theme Song Composer: Mark Sparrow, SongBird Studios
Photo: Al Torres Photography
Airwaves Publicity:
Radio Free Raleigh
Houston Radio Platinum