Settling into the studio today with Houston radio and marketing guru Joe Pogge, creator of Strike Marketing. Joe talks about the 80's morning radio days in Houston (one of his first radio gigs was Marketing Director at The infamous Q Morning Zoo); audiences and great morning radio show formulas; promotion backstories (like that early viral marketing campaign of 1986 involving The Houston Rockets/The LA Lakers game (#sunglasses #JackNicholson). We also discuss the rise of internet radio stations (like Houston Radio Platinum, one of our shared radio station hangouts); his podcast Smokin' Joe's Driving Range; current charity work with Rebuilding Houston and more. If you love to hear media stories from a promotional expert, tune in!